SME from Latvia WIT Berry is involved in the project that aims to innovate and preserve traditional craft sectors in Europe

HEPHAESTUS project consortium

An international consortium of the Horizon Europe project Hephaestus aims to ensure the continued relevance and growth of European craft sectors while unleashing the full potential of art as cultural heritage and driving sustainable innovation. SME from Latvia is one of the consortium partners. In close collaboration with Ca’ Foscari University of Venice, WIT Berry will spearhead the communication activities within the project, serving as a vital link in facilitating effective dissemination of project results to a wide audience and maximise its impact.

Linda Kimeiša, communication manager at WIT Berry: “Craft holds significant importance in Latvia’s culture and economy, serving as a cherished aspect of the nation’s heritage. Traditional crafts are deeply rooted in Latvian culture and are considered essential elements of national identity. They reflect the rich history, skills, and artistic traditions that have been passed down through generations. Many artisans in Latvia have established small businesses, cooperatives, and workshops where they create and sell their crafts both domestically and internationally.”

HEPHAESTUS project

The project commenced with a highly successful two-day workshop and exposition in Venice and Bassano del Grappa, Italy on May 26th and 27th, 2023. Attended by a diverse range of stakeholders, including researchers, SMEs, start-ups, policy-makers, students, and enthusiastic citizens committed to cultural heritage preservation, the event demonstrated the overwhelming interest and importance of traditional crafts in the European context.

HEPHAESTUS project

Marta Gasparin, associate professor at CBS and coordinator of the Horizon Europe research project HEPHAESTUS, expressed her optimism about the initiative, stating, “Traditional crafts are vital for local economies and for maintaining the diversity of culture in Europe. However, in order to survive and thrive, these crafts must adapt to the changing landscape. Through this project, we aim to empower traditional crafts to create jobs, foster economic growth, and revitalize European regions.”

The Horizon Europe project Hephaestus seeks to research, preserve, and innovate craft sectors, forging a cutting-edge, creative, and sustainable technology-driven economy rooted in cultural heritage. By combining traditional craft techniques with state-of-the-art technologies, the project aims to unlock new possibilities for digital preservation and restoration of cultural goods. Moreover, it envisions a future where innovative business models produce new, high-quality products, opening up new markets and promoting collaborations between craft and cultural and creative industries.

Abut project

Horizon Europe project HEPHAESTUS has started in April 2023 and will last four years.

The project consortium comprises 8 partners and 4 associated partners, representing 5 countries: Denmark, Faroe Islands, Italy, Latvia, and Sweden. Led by Copenhagen Business School, the consortium includes esteemed institutions such as Ca’ Foscari University, University of Gothenburg, Università degli Studi di Roma Tor Vergata, Bornholms Regionskommune, Fablab Venezia, Università Ca’ Foscari Venezia, Comune di Bassano del Grappa, Wit Berry, and four associated partners: Frodskaparsetur Foroya, Confartigianato Venezia, Confartigianato Vicenza, and CNA Veneto Ovest.

More information about the project: https://hephaestuscraft.eu/

For media inquiries, please contact:

WIT Berry communication manager

Email: guna@witberry.lv

Phone: +371 28802511

Funded by EU

HEPHAESTUS project ID 101095123 is funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the Agency. Neither the European Union nor the granting authority can be held responsible for them.

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