Introducing a Horizon Europe project to the world is an exciting event that requires careful planning and execution. One crucial step in this process is writing the first press release, especially focusing on the kick-off. This article serves as a comprehensive guide to help you navigate this important task effectively.
Timing
Timing is key when it comes to announcing the start of your Horizon Europe project. Aim to release the press announcement as close as possible to the kick-off meeting. This ensures that the content is fresh and relevant for the media and stakeholders alike. If the kick-off meeting is conducted in person, seize the opportunity to capture photos that can be incorporated into the press release, adding depth and authenticity to your announcement.
Headline
Don’t overlook the importance of a captivating headline for your Horizon Europe project press release. A short, intriguing, and catchy headline can make all the difference in grabbing attention. Tailoring the headline for international and national distribution is key; for international audiences, focus on highlighting main potential discoveries or advancements, while for national or regional purposes, consider incorporating the involvement of local organizations and their contributions to the project’s overarching goals, making it more relevant for regional media and their readers.
Key information
It is crucial to delve into the key information about your project. This includes providing an overview of its goals, highlighting its potential impact, and showcasing the collaborative efforts of consortium partners. The main information would be shortly provided within the lead text of the press release while more detailed information can be provided in the main text of the press release.
- Project overview
Provide a concise overview of the project, including its main goals and objectives. This sets the context for the significance of the initiative and captures the attention of the readers.
- Impact
Highlight the anticipated impact of the project, both in terms of societal benefits and advancements in research and innovation. This demonstrates the project’s potential to make a difference in the world.
- Consortium Partners
List the consortium partners and outline their contributions to the project. This showcases collaboration and expertise within the consortium, reinforcing the credibility of the project.
Additional and engaging content elements
- Quote from Project Coordinator
Start your press release with a quote from the project coordinator. This adds a personal touch to the announcement and provides insight into the project’s vision and goals.
- Testimonials from relevant parties
Prepare testimonials from stakeholders such as industry representatives, NGOs, researchers, etc. These endorsements highlight the potential impact and benefits of the project, lending credibility to your initiative.
Adaptation for different audiences
Tailor your press release content for different geographical areas. For international media, emphasize the project’s overall contribution to society, research, economy, and innovation. For national and regional media, focus on the involvement of local partners and the specific benefits to the country, making the message relevant to their readership.
Writing style and distribution
By adopting a clear and concise writing style and implementing a strategic distribution plan, you can maximize the impact of your announcement and engage stakeholders across diverse geographical areas.
- Clear and concise language
Use clear and concise language to convey your message effectively. Avoid technical jargon that may be unfamiliar to the general audience, ensuring that your press release is accessible to all.
- Multilingual approach
Consider translating the press release into different languages for wider distribution. This ensures that your message reaches diverse audiences, maximizing its impact.
- Targeted distribution
Plan the distribution of your press release strategically, targeting relevant media outlets and publications. This increases the likelihood of coverage and engagement, amplifying the reach of your announcement.
EU emblems and contact information
Furthermore, it’s essential to include information about EU funding in your press release. This should prominently feature the EU emblem and acknowledgement, along with details such as the grant agreement number or Project ID. Additionally, ensure that contact information, such as that of the project coordinator or the person responsible for communication and dissemination activities, is readily available for media inquiries and further engagement.
Project website
For additional information about the project, do not hesitate to add the project’s website.
Where to publish your press release?
Whether you’re aiming for national or international coverage, consider leveraging our extensive media lists and journalist contacts to amplify your message. Reach out to renowned news agencies and publications to ensure maximum visibility for your achievements. Don’t forget to share your news with WIT News to engage with our global audience and further enhance your project’s reach and impact.
WIT News invites all Horizon Europe project consortia to publish press releases highlighting their achievements, results, and advancements at no cost.
