Maximising visibility for your Horizon Europe project event

Organizing an event for your Horizon Europe project, whether it’s a seminar, workshop, webinar, or conference, requires strategic dissemination to attract diverse target audiences. The outreach approach depends on factors like the event format (online or on-site) and its intended audience (local or international). However, there are key strategies to ensure widespread visibility.

01. Dedicated landing page on the project website

The dedicated landing page will compile all the important information about the event and all the other announcements on social media, e-mails and so on.

Create a comprehensive landing page on your project’s website, addressing essential questions:

• What: Clearly define the event’s purpose and benefits for attendees.
• When: Specify the event date and time.
• Why: Highlight why attending the event is compelling.
• Who: Introduce relevant speakers and target audiences.
• Where: Provide venue details or online access information.
• How: Include registration/participation instructions.

Offer background information about the event, speakers, and programme details. Ensure the landing page is informative and engaging, covering all essential elements.

02. Announce on project social media

Deploy a mini-campaign across project social media platforms. Break down key aspects of the event into separate posts to maintain clarity and engagement. Highlight speakers, achievements, and the event’s significance. Consider creating dedicated event pages on platforms like Facebook and LinkedIn to facilitate interaction and sharing.

03. Utilize e-mail newsletters

Segment your email database to target relevant audiences effectively. Craft concise, compelling newsletters tailored to the event’s specifics. Keep the message simple, clear, and enticing. Focus on sending information to the appropriate recipients based on event localization and accessibility.

04. Leverage consortium networks

Tap into the collective audience of your consortium partners. Encourage partners to share event details across their social media channels, websites, and newsletters. Personalized outreach, such as forwarding emails to potentially interested contacts, can significantly amplify reach.

05. Issue a press release

For significant events, consider issuing a press release to attract broader attention, particularly if targeting the general public. Tailor press releases based on event localization and audience demographics. Choose media outlets aligned with the event’s scope and objectives, whether national, regional, or specialized.

06. Time of announcement

Timing is crucial when announcing your event. Announcing it too close to the date could restrict attendance as potential participants may not have sufficient time to arrange travel or may already have conflicting commitments. Conversely, announcing it too far in advance necessitates a robust plan for reminder emails, as individuals may forget about it over time.

By implementing these strategies, you can enhance the visibility of your Horizon Europe project event, maximizing participation and impact. Remember to adapt approaches based on event specifics and audience preferences to achieve optimal results.