Social media communication
Social media is an important communication channel to translate complex research into clear, engaging, and trustworthy messages for various audiences.
We help Horizon Europe, research, and innovation projects build a strong and consistent social media presence that explains what the project is about, why it matters, and what it achieves — in a way that is accessible, accurate, and aligned with EU communication expectations.
Our approach
Effective social media communication is not about posting more — it’s about posting better. We combine strategic planning, content creation, and visual storytelling to ensure your project’s messages are clear, credible, and engaging.
Our focus is on:
- Raise awareness about the research and innovation in progress
- Explaining research goals in simple, human language
- Demonstrating results and progress over time
- Highlighting consortium partner expertise, work and achievements
- Ensuring consistency with other project activities
What we do
Strategic social media planning
Every project is different. Depending on milestones, implementation, communication and dissemination goals, project expectations and results produced, we ensure that this information reach society – scientists, researchers, policy makers, professionals and general public.
Regular social media communication
We create and manage ongoing social media content that keeps your project visible throughout its lifetime. We share project updates, milestones, research progress in clear language, consortium activities, and key results translated into accessible messages. Consistent communication builds recognition, trust, and credibility over time.
Visual storytelling: infographics & videos
Complex research is easier to understand through visuals. We create infographics and short videos that explain concepts, methods, results, and real-world applications. All visuals are adapted for different social media platforms, aligned with your project’s branding, and carefully fact-checked.
Explaining impact to a wider public
Horizon Europe projects must demonstrate societal value. We help turn impact into clear stories that show why the research matters, who benefits from it, how it supports EU priorities, and what real changes it enables. This strengthens dissemination, exploitation, and long-term impact.
Campaigns and special formats
In addition to regular posts, we design focused social media campaigns around key topics, results, and events. These can include awareness campaigns, event-related communication, interactive formats, and visual explainers linked to milestones. Campaigns increase reach and engagement at the right moments.
Creative content
Horizon Europe projects must demonstrate societal value. We help turn impact into clear stories that show why the research matters, who benefits from it, how it supports EU priorities, and what real changes it enables. This strengthens dissemination, exploitation, and long-term impact.
Monitoring and optimisation
We continuously monitor performance to improve results. By analysing reach, engagement, and content effectiveness, we refine messages and formats and provide clear reporting aligned with your project’s needs. This ensures your social media communication remains relevant and effective.
Social media communication that fits Horizon Europe
We understand the specific requirements of EU-funded projects:
- Alignment with Horizon Europe communication rules
- Accurate terminology and responsible claims
- Balanced messaging — informative, not exaggerated
- Respect for confidentiality and data protection
Are you ready to strengthen your project’s social media presence?
Whether you need regular content, visual storytelling, or a full social media strategy, WIT Berry is ready to support your Horizon Europe project.
Let’s create social media communication that explains your research, demonstrates real impact, and connects your project with the audiences that matter.
Contact us to explore how we can support your project’s visibility, engagement, and long-term impact.
Contact Us!
We are ready to help you achieve your goals! You can also contact us linda (at) witberry.lv.
Portfolio
Horizon Europe project SALTO
The SALTO project aims to raise the maturity level of the first European reusable rocket technology, significantly reduce launch costs, ensure improvements in the environmental footprint and strengthen Europe’s competitiveness in strategic space missions.
Quiz - GIESEPP MP project communication activity
Horizon 2020 project communication and dissemination campaign – quiz, public engagement, knowledge transfer. The goal of this communication activity was to share the knowledge about the electric space propulsion.
Switch to Space 3 – space event
The largest event in Belgium dedicated to students and young professionals interested in developing careers in the space sector. In 2022, it was the third event organized by Youspace.be, that took place in Brussels, Belgium (19.10.2022)