About website and strategy
MK Virtuves, a kitchen furniture company based in Latvia, approached WIT Berry with the goal of refreshing their digital presence. Our task was to design and develop a new website, enhance their digital communication, raise brand awareness, and most importantly — attract and convert potential customers into long-term clients. The company specializes in modular yet highly adaptable kitchen solutions, offering near-custom designs to suit a wide range of styles, sizes, and preferences.
Our team applied a strategic approach to website planning, development, and communication activities, seamlessly integrating all processes into the company’s daily operations.
The Challenge
The main challenge was to clearly communicate the value of MK Virtuves’ offering — modular furniture that behaves like a custom-built solution. Since the kitchens are adaptable to any space and need, we had to find a way to present this flexibility online in a simple, engaging, and informative manner. Additionally, the market is highly competitive, requiring a well-planned digital approach to stand out.
Results
WIT Berry created a new website that is both visually appealing and content-rich, crafted to reflect the premium quality of MK Virtuves’ products. The site clearly explains the versatility of their modular kitchens, including options in sizes, colors, materials, and layouts. We also introduced a custom 3D kitchen design process that allows customers to receive a tailored proposal — making the online experience more interactive, personal, and effective at driving conversions.
“Our company needed a new website, and we are glad that we chose to work with WIT Berry.
We especially appreciated that after sharing our requirements and needs, we received not only a professional approach, but also Witberry’s vision and several conceptual solutions to choose from — allowing us to select the one that suited us best. It was important to us that the team didn’t just implement our ideas, but also provided valuable advice — pointing out what was truly necessary and where it wasn’t worth spending extra resources.
Communication was smooth and pleasant, and even during the website development phase, we were already convinced that we would continue working together on social media communication as well. Thank you for a great experience!”
Kristīne Bečere – MK Virtuves CEO
The tasks that WIT Berry's team implemented
Website concept and design
We designed the website around the customer journey, aligning it with MK Virtuves' daily operations and sales process. From landing pages to calls-to-action, the user flow was thoughtfully structured to guide potential customers toward making inquiries and receiving tailored kitchen proposals.
Content development
Our team created all the visual and written content for the site. We focused on illustrating the variety and adaptability of MK Virtuves’ product line through high-quality images, style mockups, and clear descriptions. Texts were crafted with long-tail SEO keywords to improve visibility in a saturated market and attract search-driven leads.
New 3D design process
We helped develop and integrate a new 3D kitchen design process that streamlined the interaction between MK Virtuves staff and potential clients. This tool makes it easier for clients to visualize their kitchen, discuss options, and receive accurate offers — significantly improving lead-to-sale conversion rates.
Social media communication
Our collaboration with MK Virtuves is ongoing, with WIT Berry managing daily communication activities across social media platforms. This includes creating and scheduling posts, stories, campaigns, and ads — all aligned with brand messaging and seasonal promotions.
Articles for the website
To further support SEO and customer engagement, we regularly produce articles for the MK Virtuves website. These pieces are both informative and optimized for search engines, helping to establish the brand as a knowledgeable, trustworthy source in the kitchen design space.
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